Pot Pies Branding

A Playful Spin on Comfort Food Classics

Design, Lettering, Logomark Illustration

Goal: Create a brand mark for a program promoting new in-store pot pie varieties.

Knowing this mark needed to be impactful from a distance and at a small scale on packaging stickers, I created a playful, hand drawn mark evoking rolled-out and cut-out dough. This mark was used on department signage, deli case tags, and to-go packaging sticker seals.