Homestead Hills Turkey Label Branding

Elevating an Own-Brand Staple

Brand Ideation + Concepting, Design, Illustration, Lettering, Production

Goal: Create a compelling brand to elevate a previously unnamed own-brand turkey line.

Drawing on the impact and heritage of farm signage and hand-lettered meat and dairy brand labels, along with a simple color palette to suit the vendor’s in-house print process, created a strong brand for Canada stores’ turkey line.

Challenges included print substrate + color limitations, legal and certification copy, and accommodation of bilingual packaging flow.