In House Coconut Waters

Refreshing a New Favorite

Design, Illustration, Production + Press Proofing

Goal: Elevate a new line of fresh-pressed coconut waters for shelf impact and appeal.

Working with the culinary coordinators and art director, I landed on a look and feel that evoked the easy and fresh feel of tropical fruit stands and handwritten signs. Pairing these with hand drawn leaves, textures and pops of crisp brights led to increased success and sales of beverages in comparison to the plain labelling.