Special Edition Summer Lemonades

Fresh-Squeezed Illustration & Design

Design, Illustration, Production + Press Proofing

Goal: Boldly label a new seasonal line of fresh-squeezed gourmet lemonades.

Working with the culinary coordinators and art director, I created a light and playful system that incorporated elevated ‘allover print’ style patterns of the key ingredients on clear labels, in coordinating single-color that let the hues of each blend shine, leading to the success of the program in comparison to previous basic stickers and scale tags that were utilized.