Bakery Value Cookie Packaging

Adding Big Value & Values to Little Treats

Design, Design Adaptation, Production + Press Proofing

Goal: Create branded labeling system to help package and market new Value pricing cookie packs.

I expanded on the existing Value design system to create a label suite that was eye-catching and uniquely bakery. Special considerations included being able to apply the labels to different types of packaging, making the flavors visually distinct from a distance, and having room for special diet and certification seals.