Food from a Happy Place Shopping Bags

Carrying Groceries & Key Differentiators

Design, Design Adaptation, Production + Press Proofing

Goal: Bring attention to main quality differentiators in a friendly way via a bold special run kraft shopper.

Expanding on regional campaign I created a typography-forward design. Knowing many of these bags would be carried in dense metro areas in new markets, public transit and other areas, I wanted to create something eye-catching from a distance and read-worthy to also function as a customer educational piece.